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Interesting ideas and articles to provoke thinking
Does solitude equate to loneliness?
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Dec 22, 2022
One key idea
There are 2 key charts in the post: while we may live alone as we get older, we might not be any more lonely.
Nate Eliason: You're Not Struggling Alone
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Dec 22, 2022
We're not alone in our struggle. We're always struggling with something, no matter how great we are at what we do. There is no true, deep love without opening yourself up to that pain.
One key idea
There’s an adage in personal finance: “if you’re worried, you don’t need to be worried, and if you’re not worried, you should be worried.” A similar framing could apply to good creative work. If you are worried about your mediocrity, then you don’t have to worry about mediocrity. If you aren’t worried about mediocrity, then you’re probably mediocre.
Real-World Virality
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Nov 21, 2021
Virality in 3 steps:
- Have a product that stands out in the mind of the user — the value prop is clear (the user story) and ramping up is speedy. This is having a unique form factor. Example: For Square, it was their hardware design that easily plugged into an iPhone/iPad to process payments. For Bird, it was leveraging electric scooters (bikes were common, scooters were eccentric and unique)
- Create a delightful experience that is memorable for "observers." Snapchat is another example. 24-hour stories and their ephemeral sharing format. It was so unique that people began talking about it, therefore, the virality lead to increase in adoption.
- Some "observers" become customers, increasing adoption, more impression/reaction + if the form factor is unique, share with others, therefore creating virality.
One key idea
Virality is about having a unique form factor that people remember. Think of the purple cow example — if you see a regular cow on the road, you don't care to look. If, instead, you saw a purple cow, you'd stop to look and talk about it with your friends. Your product needs to have some unique form factor that makes you so differentiated in the minds of the user.